Nimble photography is better photography.
This initiative came about largely due to the efforts of our GCD, Kyle Grummun and a client relationship built on trust.
Without giving away everything; the end result was that we went out in very small teams, and were able to shoot authentic reactions of real people. The client loved the results, and our location list expanded. Well done team!
We end up everywhere. From the Georgia woodlands to NYC.
The outcome of the photo initiative: We get to capture real people having real emotions. This authenticity translates into our creative.
