Club YamYam brings indie artists in the modular space to the Roblox metaverse.

I wanted to create an experience where artists could have a presence in the experiential space that would show off their music and allow them to make some money in the virtual space. That led to the creation of Club YamYam. An expanding multi-stage arena that connects artists with fans.

In creating the individual spaces it was important to capture the artists identity. It could be from elements that were prominent in social posts to the style of music. That influenced the way each area comes together as well as the style of the virtual merch.

Better than the explanation is to try out the experience on Roblox: Club YamYam

available on Mobile / Tablet / Web / Console