A brainstorm led to a digital claw machine game. This is what followed.

The T-Mobile digits were the inspiration behind the prize boxes.

I sketched a cube and added a couple of feet, cause, how else would they run around? This was then modeled in C4D and textured and animated in Unity. The prize tiers were differentiated by material color with tier level tied to run speed and probability.

The project challenged the team to push their limits.

Our CD learned Adobe Dimensions to create the splash image above. Our GCD jumped in and animated win states for the game using C4D Lite and After Effects. Everybody had something to contribute to the game that would ultimately run off a digital mobile board.