College Football brings out the fans and we were there to keep them engaged throughout the entire season across social and on the ground.

Drumbeat content led us through the season and to the championship game.

This includes tie ins with giphy content from the Friends franchise, polls and animated versus content.

For championship weekend we took to the streets of New Orleans

surprising fans with tickets to meet and greets with their favorite singers, interviewing College football legends and getting ready for the AT&T Playoff Playlist Live Concert.

On Game Day we hyped up fans with a call to action from FunnyMaine himself

When the championship game ended we looked back at increased brand sentiment fueled by content that moved viewers.